FACT: there are more SEO agencies than you would care to count. FACT: When you’re in the process of starting an SEO agency, you must learn how to sell your services. Otherwise, clients will bypass you and choose different solution providers.
There are tried and tested methods known by expert SEO providers on how to sell SEO services best. You have to ensure that your service is high-quality and that you get your clients the results they’re looking for every single time; within the best time-frame.
Look through our tips for the best SEO tactics and how to meet your customers’ online marketing goals. This is what our experts have to say.
Perfect Cold-Pitching
When most people think about cold-pitching, they think about bombarding their customers with hundreds of emails every day asking them to buy their services. Unfortunately, customers send a lot of these emails to the trash without a second thought. When this happens, you lose valuable resources in terms of time.
Before you send out any cold emails to potential clients, you must refine your pitch and make your email content unique to run down the risk of your emails getting binned. One of the things you should do is optimize your email subject. When your reader sees an email from you, they should want to read more about what you have to say.
However, when choosing a subject line, be careful not to make it appear like a sales proposal. Once you’ve got the best one, go ahead and choose an email template that would get you the best response.
Answer the Question, “Why”
Don’t just try to sell a service when propositioning your clients. Try to solve their problems by explaining why they need your assistance and how it will benefit them. Give valuable information as to how your service is better suited to help them deal with situations they’re going through.
While explaining your service, ensure you explain to your prospective customer why your solutions are better than your competitors. When creating your proposition, include the following and pay attention to detail:
– Your headline should describe your service and potential benefit to your end customers
– At the beginning of the proposition, create a detailed definition of your service
– Your mid-section should have points containing the main features and most significant benefits of your service.
– Ensure you have a visual representation of your service.
When putting together your proposition, remember that you’re marketing and promoting a product, so remember to use the four “Ps” of marketing. If you’d like to have a more in-depth proposition, extend it to the seven Ps, which are: Product, Price, Place, People, Physical Evidence, Process, and Promotion.
Throw it Back to a Case Study
You have to have the evidence to back-up your claims. The more factual your proposition is, the more knowledgeable you look to your customers. It doesn’t matter whether you’d only like to concentrate on only one niche of SEO solutions, or your agency is diverse, focusing on different players in multiple industries.
You should be able to show your range of expertise and project achievements if you want your customers to trust you. The narrative you create must have proof in the pudding. This applies to freelancers just starting on their own or smaller type agencies that don’t have significant portfolios.
SEO relies a lot on the result and showing clients what you’ve done in the past gives them a feel of what they should expect from your service. Some clients prefer to have a time-scale on their work, so ensure that you provide this too.
Client Testimonials Are Essential
In addition to showcasing your past services and achievements, it’s essential to ensure that you display how satisfied your customers were with your delivery. In the online world, recommendations from your customers or other businesses are vital.
Customers can relate to reviews left by other clients, and the more successful you look, the more clients will want to be associated with you. Often, clients that are satisfied with the services you’ve provided will be more than happy to recommend their associates.
Feature reviews and testimonials on your website or social media pages so that clients can visibly see the results of your services.
Lead, Don’t Follow
If you were to do simple research on Google about the subject we’re discussing, a lot of what you’ll find is information not directly related to how to sell SEO solutions and services. Instead, you’re going to find articles about unethical methods of SEO or how not to do SEO.
There is a lot of information that’ll tell you how SEO should sell itself and not rely on promotion or marketing strategies. Even though such claims could have a little truth behind them, especially for SEO companies that have grown, it isn’t the same case for a freelancer who hasn’t got their feet through the door.
Selling SEO is an art form that takes on a cultivated process of patience, strategy, trial, and performance. Avoid mistakes that are proven to get you nowhere, such as hard-selling your services.
Put a lot more thought into your processes and then ride out the time it’ll take to see results. Once the results start to come in, your SEO service will begin to sell itself.
Don’t Ignore the Power of Social Media.
Social media sites such as LinkedIn, Twitter, and even Facebook provide excellent platforms for businesses and brands to build their presence. When you’re developing a market strategy, it would be folly to ignore multiple platforms. Once you have your website up and running, create a blog that’ll help you attract potential customers, and retain return traffic.
Create informative content your readers will find useful and share your content regularly on social media channels. Don’t just treat social interaction as a means of gaining customers’, treat it as an investment that’ll serve you for the long haul.
Our Last Thoughts
When selling SEO, you should be prepared and armed with a long-term strategy that’ll give you results even when you’re not actively marketing your SEO. A long-term strategy helps you attain and retain customers but enables you to sharpen your sales skills for different events in the future.
