Why Small Businesses Should Invest in Marketing Software
A recent survey by The Manifest discovered that only 6% of small businesses focus on improving their search engine rankings. The same number focus on retaining customers.
Higher SERP rankings and customer retention rates are known to boost profits, so why do small businesses frequently ignore these opportunities?
Small businesses miss opportunities to boost their profits because they’re often “stretched thin” on budget and staff. Allocating resources often means sacrificing quality in one area to focus on pursuing other, more pressing objectives. The option of finding an agency partner can be too expensive for small businesses who have to rely on in-house teams. In this article, we demonstrate how marketing software can help small businesses achieve more efficiently and become an investment that quickly pays for itself.
Which Businesses Should Use Marketing Software?
Marketing software is an excellent tool for companies to manage their marketing efforts in-house or complement efforts of an agency partner.
About 60% of businesses use in-house marketing teams, yet only one-third utilize marketing software, which can help create faster, more-efficient campaigns to spread brand messages. Marketing software can help small businesses with valuable tasks, such as:
- Automate publishing across multiple marketing channels
- Gather and analyze marketing intelligence data
- Collaborate with team members
Businesses of all sizes can use marketing software to achieve their marketing goals across social media, email, and SEO.
What Are The Best Marketing Tools for Small Businesses?
There are many types of marketing tools available that are well-suited for small businesses. In this section, we take a look at two of the most popular marketing software companies.
Asana
Asana is a work management platform that helps your marketing team collaborate and work toward meeting goals, projects, and daily tasks.
Below is a page designated to planning out tasks and milestones.
By laying out priorities, assigning people to projects, and creating due dates, it is easy to see how a certain process is progressing. The software also helps marketers track tasks and launch campaigns.
Asana’s software also allows teams to visual their workflow, making the process easier and more memorable for each person involved.
Asana also acts as a hub from which to organize all of your marketing documents, integrating with popular apps such as Gmail, Google Docs, and Dropbox,. B2B firms that invest in Asana can track their success rates and improvements over the course of a year.
HubSpot Marketing
HubSpot Marketing offers a small business marketing software that helps companies implement the full inbound marketing process.
Its software is complex compared to others, and many claim it requires a commitment to onboarding your team through training. The advantages, though, include the ability to track every piece of communication from customers, and link your marketing and sales teams in a way that seamlessly tracks leads. As founders of the inbound marketing method, Hubspot provides many features that support inbound marketers, including the ability to create, track, and measure CTA’s, landing, and sales pages.
Source: HubSpot
HubSpot lets marketers build and modify their websites, drive traffic to key landing pages, distribute content, and convert leads to customers.
Asana and Hubspot are two examples of popular marketing software, but there are many more. Buffer, Sprout Social, and Hootsuite are also popular marketing software that works well for small businesses.
Use Marketing Software to Increase Efficiency and Expand Distribution
Marketing software can help small businesses achieve objectives that an in-house team can’t always do by itself.
Businesses can visualize a project by using marketing software tools and implement their annual plans more effectively across teams. Consider using marketing software to help you meet more of your marketing business goals.
Emily Clark is a Content Developer for The Manifest, a site dedicated to helping companies find and learn about the best B2B development, marketing, and business services firms for their needs.
