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Between its growing popularity and presence on other social media channels, it’s highly likely that you’ve heard of TikTok by now. A video sharing social network that has exploded over the past few years, more and more young users are finding themselves engrossed in the app.

So what is it, exactly, and how can your business benefit from using TikTok? If you’ve heard of TikTok and are thinking of ways your business could incorporate it into your marketing, there are some beneficial steps you could take.

Ready to find out why you should use TikTok for your business? Read on for more about the social network, starting up, and how it can benefit your business or organization.

About TikTok And Its Users

The growth of TikTok has fascinated marketing and technology professionals alike. It’s the first major social channel to originate in China. Due to its worldwide growth, however, TikTok’s users are a diverse audience that often sees their content spread far and wide across the globe.

So, what are the benefits of using TikTok? Depends on who’s asking. Most users are young, typically under the age of 30, and will attest to it being their new addiction. It was the most downloaded app between 2018 and 2019, so we can understand what they’re saying. 

Do Your Research

If you’re considering incorporating TikTok into your marketing strategy, it’s a good idea to first do some research. It’s crucial to evaluate if having a presence on the app makes sense for your business and brand. You’ll also need to consider resources and reporting to decide who will manage it and how your success will be measured. 

Evaluate Your Audience

There are several reasons why joining TikTok is a good marketing move, but the most important is if your business lines up with the TikTok user. If your target consumer is under age 35, you have visually stunning products, or have a trendy brand voice, TikTok can be a great tool. TikTok is also great if you’re an artist or performer, as you can easily share your talent and content.

Delegate Proper Resources

If you’ve determined you have the right staff and budget for TikTok, it’s a good idea to begin with a test period. By doing a three-month test, you’ll save time and resources. It’s also less risky if your channel doesn’t work out as hoped.

Consider That Your Content May Travel

Unlike many other social platforms, TikTok allows users to share their videos in other places. Because of this feature, users can share your content on other sites and platforms if you have the setting activated. This, in and of itself, means your content has the potential of being distributed organically through more users than you’d expect. 

Create Your Account

Creating a TikTok account and posting is relatively easy to navigate. The upload system will give you the option to create 15-second or one-minute videos. The app gives you the choice of either recording a video in the moment or uploading an existing one. 

Learn how to write the perfect TikTok bio, then get to profiling! You’ve got content to create!

Customize And Edit Your Content

One great thing about TikTok is it lets you edit videos, whether with special effects, modified speeds, or switching points of view. You can also trim your videos and use different filters, transitions, and other cool effects.

One of the most popular effects with users is the ability to layer sound or music over the video. On a list of 5 TikTok tips your kids are keeping secret from you, this would almost be too obvious to even feature. It’s a signature thing with TikTok users, and would be a good lead to follow.

Examples Of Businesses Using TikTok

If you’re a business owner asking yourself, “What is TikTok good for?”, we’ve got your answer: it’s good for business. All sorts of business.

Scores of different businesses and organizations have taken to TikTok to expand their marketing and have done so successfully. From bakeries showing off stunning decorations, to musicians like Lil Nas X sharing their art, to universities making sports hype videos, the platform can truly boost your marketing and name. Even e-commerce shops and law enforcements have gotten in on the app and generated hundreds of thousands of fans and hearts.

And that’s it. Looking for 10 ways to get more followers on TikTok? Want to know how to use TikTok to generate more sales? It all starts with using your TikTok profile properly. Hopefully, today’s article has given you everything you need to do exactly that.