Strategy 

When a business develops and adheres to a strategy it believes in, magical things can happen. That’s a policy we work to, and it’s one we believe in. With that said, your business needs an effective, well-researched strategy that not only outlines what you’ll do, but why you’ll be doing it.

Like a game of chess, it pays to think two steps ahead.

Contact us, today, and discover the benefits of our industry-busting strategy services.

Planning

They say failing to plan is planning to fail.

At Web Daytona, our extensive planning sessions help orientate your web development strategy towards achieving goals you personally set for yourself. Working towards smaller, incremental landmarks which you can mark off as you go along, you’ll be able to see your progression on the way towards digital marketing domination.

Audience Segmentation

The art of marketing psychology has far reaching effects for digital marketing campaigns, and all of these are represented under audience segmentation. Dividing your potential clients into subcategories based on their interests, user habits, age, sex and cultural demographics, and media use allows you to target specific users for better marketing results. Reach more people. Reach the right people. Do it all with Web Daytona.

Measurement & Benchmarking

With digital as with traditional marketing, your decision to invest in or stick with a service eventually comes down to the question of your ROI. Benchmarking puts these kinds of insights into your hands, by comparing and showcasing your services received next to the standards in the industry. Similarly, measurements like the kinds we offer give you down-to-the-inch data on how much you’re investing versus how much you’re getting back.

Consumer Journey & Decision Mapping

One of the most important traits in any entrepreneur is an ability to make decisions, and to justify them to yourself. If you know why you did anything, the results are always bearable. With this in mind, Web Daytona offers services to map out the thinking behind any marketing decision we implement. Not only this, but out consumer journey predictions outline what kinds of decisions different users are likely to make based on your marketing. With an arsenal of decision processes like this at your disposal, it’s hard to imagine going wrong.

Brand Positioning and Architecture

Imagine your consumer. Now picture a perfect marketing campaign. What place do you occupy in that consumer’s mind and heart? How do they feel about you? Our brand positioning services help to streamline your consumer relevance outcomes, actively putting your where you’ve already decided it needs to be. And, for subcategories of brands held under one company, our brand architecture work organizes these products to help your audience connect with you.