Research Services

No marketing plan, traditional or cutting edge, is complete without proper research. Our expert market research services give your business the competitive edge it needs, by setting standards according to what works in your industry. These insights help to set you apart apart from anybody else by allowing you to work proactively instead of reactively.

Get in touch with us, today, and put yourself two steps ahead of the competition.

Digital Analytics

Web analytics are the backbone of any effective digital campaign. This is an overall term applied to complete groups of web development data relating to a website or digital profile. This data includes measurements like traffic, leads and sales, but also views, both bounced and converted, and SEO optimization.

How can you know where you’re going if you don’t know where you’ve been? Analytics gives you the power of hindsight.

Market Segmentation

Good marketing isn’t a “spray and pray” type situation. You need to know who you’re targeting, how you’re getting to them, and what the message is. And the best way to know who you’re speaking to is to divide everyone up into groups. Market segmentation divides the consumer base up into sub-groups of people more or less apt to respond to your overall message.

Get ready to reach the right market, with segmentation services from Web Daytona.